The event is created by:

Spies A/S

Spies is Denmark's largest tour operator. The company is part of Nordic Leisure Travel Group, along with tour operators Ving in Norway and Sweden, Tjäreborg in Finland, and the hotel company Resorts & Hotels, which operates hotels such as Sunwing Family Resorts and Sunprime Hotels. Spies' guests primarily fly with its sister company, Sunclass Airlines.