Witt Denmark A/S

Witt Denmark A/S is a global brand house that develops and distributes unique, intelligent, and innovative high-quality products that make everyday life smarter. Our ambition is to be the world's strongest brand house, creating value through strong brands, products, and services.

The company was founded by Allan Witt in 1993, initially importing white goods to the Danish market. Today, Witt is a recognized international brand house, distributing global premium brands to markets around the world. As demand for our unique products has grown, we have continuously expanded our activities and business areas.

With a strong presence across Central and Northern Europe, Witt operates in several categories, including white goods, small domestic appliances, children & baby, sport & performance, outdoor, food, e-commute, and medical. At the same time, we have strengthened our position through the development of our own brands and products, such as Witt Pizza, CookPerfect, Witt Varimixer TEDDY, by KlipKlap, and Membantu, which are now distributed globally.

Witt employs more than 200 dedicated and skilled professionals who ensure high quality, professional support, and excellent customer service every day. Staying ahead of current and future trends is essential to us, and with most of our competencies gathered in-house, we are able to respond quickly and efficiently to the needs of both the market and our customers.

Our headquarters is located in Herning, Denmark, where we operate more than 26,000 m² of warehouse, service, and showroom facilities. The site also houses the company's administrative functions, Restaurant Domæne, and Witt Health & Wellness Clinics.