Marketing options at Danish Travel Show
As exhibitioner you are going to reach a large target group in terms of "age", "income", "geographics" and so on.
The fair is massively marketed through a wide number of channels as exemplified below:
- Regional TV-Spots by the main national channel "TV2"
- 2 Fair Papers are distributed by "Jyskfynske Medier" for reach of up to 1 million readers
- Printed adds in a variety of Travel Magazines and Daily/Weekly Magazines
- Online Marketing where relevant
- Outdoor Campaigns
- Newsletters distributed by MCH, partners and relevant media
- Social Media Campaigns
- At www.danishtravelshow.dk with 100.000 unique visitors in the weeks leading to the Fair
Visitor Demographics presentation